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Email Is Still King (and 4 Other Big Insights Into Effective Tech Marketing)

Opinions expressed by Entrepreneur contributors are their own. Before becoming an entrepreneur, I had a lengthy career as an in-house marketing leader. During that time, I started closely following a few companies that stood out as thought leaders in B2B marketing. One of those is...

Lessons in Personalization: What Netflix Can Teach Marketing & Sales Teams

Businesses looking for ways to meet buyers where they are can glean three core lessons from the king of personalization: Netflix. (Source)