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Tag: Brand

VW is looking to bring back the Scout brand as an electric vehicle

This image, from 2019, is of a refurbished Scout. The brand was originally built by International Harvester between 1961 and 1980.Future Publishing | Future Publishing | Getty ImagesVolkswagen is planning to resurrect the iconic "Scout" brand as an electric vehicle in the United...

4 Tips to Get Your Brand Communicating Via Video

Opinions expressed by Entrepreneur contributors are their own. Video content is one of the most effective ways for your company to build your brand. Don’t put off creating videos for your brand. Videos are an easy and very effective way of creating content for...

How to Build an Authentic Brand

Authentic branding is not about "appearing" authentic - it's about truly being who you really are. Here's how to establish a brand that reflects your honest self. (Source)